FILOZA JEWELRY
[web design + 3D model + animations]
Website for FILOZA, an Argentine-Spanish urban-alternative jewelry brand. Work features an interactive 3D model of a jewel, and the production of short glitchy, datamosh-styled animations.
The aesthetic guideline was a minimalist cybercore/Y3K approach, especially inspired by the early 2000s chromecore design: prominence of gray and cold colors, bright and reflective elements, and digital glitches.
The objective was to convey both the metallic materiality of the products and the brand's bold, modern-looking fashion spirit. The incorporation of GIFs and animations is part of this 2000s nod, which evokes the futuristic feel of the early Internet boom era.
